At NØLSON Active, we’re driven by the belief that great activewear starts with an uncompromising commitment to quality and performance. Our upcoming collection, set to launch on 10.10.24, is the culmination of months of planning, testing, and refining every detail to deliver the best experience possible. From choosing the right materials to capturing the final look in the vibrant streets of Paris, here’s a behind-the-scenes look at the making of our latest line.

Fabric First: The Foundation of Quality

The journey of creating this collection began with the most crucial element — selecting the right fabric. For our zipper sweaters and tees, we wanted a material that felt light and breathable yet strong enough to withstand rigorous use. After testing multiple options, we settled on a blend of 95% polyester and 5% elastane, with a 100 GSM weight.

This fabric offers 4-way stretch, allowing it to move seamlessly with your body. It provides just the right amount of give for maximum comfort during any activity, whether you’re powering through a morning run or relaxing after a workout. The polyester ensures durability and moisture-wicking properties, while the elastane adds flexibility, making these pieces versatile staples in your wardrobe.

For our pants and shorts, we opted for a slightly different blend: 82% polyester and 18% elastane, with an 87 GSM weight. This fabric is even lighter, designed specifically for enhanced breathability and quick drying. The added elastane ensures a snug fit without restricting movement, making it perfect for both high-intensity workouts and everyday wear.

The Details: Function Meets Style

When it comes to performance apparel, the smallest details can make the biggest difference. For our zipper sweater, we integrated a hidden zip pocket on the left arm — a feature designed to keep your essentials safe and easily accessible during workouts. This pocket is perfect for storing small items like keys, cards, or a gym pass, allowing you to keep your hands free and your focus on your run.

While the tees don’t have the hidden pocket feature, they are crafted with the same high-quality fabric and clean design, prioritizing lightweight comfort and flexibility. These tees are all about providing a sleek, minimal look with top-tier performance features, making them versatile enough for workouts, casual wear, or layering.

Both the zipper sweater and tee feature our signature NA Reflective logos, enhancing visibility during early morning or evening runs. This reflective detailing isn’t just about aesthetics; it’s a crucial safety feature that helps you stay visible in low-light conditions, providing added peace of mind during outdoor activities.

For the pants and shorts, functionality was key. We included two extra secure-zip pockets, allowing you to store your phone, wallet, or other valuables securely. The elastic waistband with drawstrings ensures a snug, adjustable fit, while the quick-drying fabric keeps you cool and comfortable throughout your workout.

Capturing the Collection: The Paris Photoshoot

Once the designs were finalized, we took our collection to the streets of Paris for a photoshoot that would bring our vision to life. Paris, with its unique blend of energy, style, and culture, was the perfect setting to showcase our new pieces. From the picturesque views along the Seine to the bustling streets of Le Marais, the city provided an iconic backdrop that highlighted the versatility of our collection.

We wanted to capture the essence of movement, style, and performance, and Paris delivered just that. The photoshoot emphasized how our pieces transition effortlessly from intense workouts to casual, everyday wear. Whether you’re jogging past the Eiffel Tower or grabbing coffee in a stylish arrondissement, our collection was designed to fit seamlessly into your active lifestyle.

Launching activewear on 10.10.24

With the launch date approaching, we’re excited to finally share this collection with you. It represents months of careful planning, thoughtful design, and rigorous testing. Every piece, from the zipper sweater with its hidden pocket to the versatile tees, pants, and shorts, has been crafted to offer the best in comfort, style, and performance.

Mark your calendars for 10.10.24. Whether you’re a fitness enthusiast, a runner, or someone who simply values high-quality, functional apparel, this is a collection you won’t want to miss. Stay tuned for more updates as we count down to the big day. We can’t wait for you to experience NØLSON Active’s latest release.