Win the Most Expensive Shirt in Amsterdam

We’ve already shown you how to style our renewed men’s business shirts for every occasion — from sharp boardroom looks to smart-casual evenings. But now, we’re taking things to the next level. For a limited time, you can win the most expensive shirt in Amsterdam.

How? By pairing our iconic Business Collection shirts with exclusive 14K gold collar stays of €1.395,00, created in collaboration with Lyppens Amsterdam, one of the city’s most legendary jewelers.

Lyppens Amsterdam x NØLSON

Lyppens Amsterdam, established in 1901, is renowned for timeless jewelry and fine Dutch craftsmanship. Together, we’ve created an accessory that transforms a shirt into a true statement: solid 14K gold collar stays.

Add these to your crisp white, dark blue, or light blue business shirt — and suddenly, you own the most expensive shirt in Amsterdam. It’s not just clothing, it’s heritage and luxury combined.

Why Collar Stays Make the Difference

Collar stays may be small, but they define the structure and sharpness of your shirt’s collar. With 14K gold, they’re no longer just functional — they’re a mark of style, success, and exclusivity. These collar stays ensure your shirt always looks flawless, turning a wardrobe essential into something extraordinary.

How to Enter

1. Order any shirt from our Business Collection online.

2. Each order automatically enters you into the prize draw.

3. Two winners will receive the Lyppens Amsterdam 14K gold collar stays, completing the transformation into the most expensive shirt in Amsterdam.

Why You Shouldn’t Miss This

The first half of 2025 was all about perfecting our business shirts: sharper fits, premium cotton fabrics, and versatile colours that work day and night. Now, we’re giving you the chance to own something truly unique — a shirt that combines timeless tailoring with Amsterdam’s finest jewelry tradition.

Order today, and you might just win more than a shirt. You might win a piece of history.